Traditional written blogs and now video blogs are changing the face of news coverage. We all know the power of viral video, but a more purposeful usage of video blogging is quickly emerging. With Google’s purchase of YouTube, and related distribution deals with major media companies, you’d guess that YouTube would be leading the way – and they are. They’ve signed up with NBC to provide exclusive clips and are now partnering with the Sundance Channel to bring you daily video blogs from the Sundance Film Festival.

The vblog will chronical the Festival through the eyes of independent filmmakers Arin Crumley and Susan Buice. (There own film “Four Eyed Monster” was nominated for two Spirit Awards). As funny as it is to watch people endless damage themselves doing stupid things, it’s nice to see the medium of online video start to take shape into something a bit more useful.

The first daily form the festival is embedded here (Jan, 19th). Find more info on Sundance’s YouTube page, and at Sundancechannel.com